The Efficiency Creators

The Efficiency Creators

Hupfer UK is the efficiency creator, offering a range of innovative solutions that drive efficiency across storage, transportation, kitchen logistics, regeneration, warming and presentation.

Our portfolio includes storage solutions and servery units, trolleys, transport, regeneration, holding and warming units. All built with energy efficiency in mind and to the highest German manufacturing standards.

Can we help you to add value to your next kitchen project? Discover some of our innovative product highlights below.

Isobox. Mobile food transport boxes to get food from A to B smoothly, easily and safely, at the right temperature. Ideal for multi-site operations, they give caterers the opportunity transport food from the CPU to satellite kitchens, or from the kitchen to the customer (including patients in healthcare settings). Includes individual compartments that can be configured to keep food hot (up to 90°C), cold (down to 4°C) or ambient as required, for as long as necessary.

ThermaDry. Drop-in servery units that don’t require a water connection and offer up to 63% lower energy consumption than a Bain-Marie with tubular element and 700kW connected load. This is based on comprehensive trials that show ThermaDry can save around £150 per year due to the energy consumption.

Easy Rider. Our unique racking system, which offers up to 100% more shelf space with the same room size, plus easy installation, easy cleaning and a host of sustainability benefits. Shelves can be moved along traversable rails, with no need for walkways, to maximise space.

Removable shelves enhance capacity and cleaning too.

Focused on sustainability, Hupfer UK will also buy back all stainless steel and aluminium shelving and trolleys at the end of its useful life, to be recycled under our Buy Back Guarantee.

Do you want to meet for a coffee or book a free site survey? Call or email the Hupfer Sales Team:

Marc Sumner, UK Sales and Marketing Director – marc@hupferuk.com / 07917 155573

Martin Allen, National Sales Manager – martin@hupferuk.com / 07955 285663


Transform your kitchen storage with Hupfer UK’s Easy Rider

Transform your kitchen storage with Hupfer UK’s Easy Rider

Maximise your storage capacity, reduce deliveries and save cleaning with Easy Rider, the space-saving, sustainable storage system from Hupfer UK.

A picture tells a thousand words. Watch Hupfer UK’s animation video to see why you should choose Easy Rider:

Easy Rider offers up to 100% more shelf space with the same room size, plus:

  • Removable shelves for maximum capacity and easier cleaning
  • Simple installation requires no special tooling and no screws into the floor
  • Shelves can be moved along traversable rails, with no need for walkways
  • Shelving made from approximately 85% recycled and fully recyclable stainless steel

Focused on sustainability, Hupfer UK will also buy back all stainless steel and aluminium shelving at the end of its useful life, to be recycled under its Buy Back Guarantee.

Make your next move to streamline kitchen storage. Call or email the Hupfer Sales Team for more information or to book a free site survey:

Marc Sumner, UK Sales and Marketing Director –  marc@hupferuk.com / 07917 155573

Martin Allen, National Sales Manager – martin@hupferuk.com / 07955 285663


Proline Food Servery Counters: Where Function Meets Style

Proline Food Servery Counters: Where Function Meets Style

The counter is the unsung hero of any food business. It’s where customers make decisions, interact with your team, and experience your brand. Proline food servery counters are designed to make this moment count, seamlessly combining practicality with aesthetics to enhance both your service and presentation

Designed to Work for You

Every business is unique, and your counter should reflect that. Proline offers bespoke solutions tailored to your requirements. Need sleek lines and subtle lighting for a modern patisserie? Or perhaps a sturdy, spacious design for a busy deli? Whatever the need, Proline ensures the counter isn’t just an accessory but a functional centrepiece of your operation.

Built for Endurance

A food counter sees it all—constant use, spills, and the demands of a fast-paced environment. That’s why Proline uses only top-quality materials like stainless steel and premium stone surfaces. The result? A counter that not only looks impressive but also stands up to daily challenges, maintaining its appearance and functionality for years to come.

A Focus on Customer Experience

A well-designed counter does more than display products; it engages customers. Proline’s counters are thoughtfully crafted to highlight the quality and freshness of your offerings. Features such as clear sightlines, integrated lighting, and optimised layouts make browsing easier and more enjoyable, encouraging customers to explore and buy more.

Enhancing Efficiency

Behind the scenes, Proline counters are just as effective. Integrated storage, smooth workflows, and clever space management ensure your team can work efficiently while keeping the customer-facing side pristine. It’s the perfect balance of style and substance.

Elevate Your Food Display with Proline

Your food deserves to be seen at its best. A Proline food servery counter doesn’t just hold products—it elevates them, creating an experience that customers remember and return for. Trust Proline to deliver counters that transform how you present, sell, and succeed.

Contact Proline today!


RATIONAL Festive Giveaway – Win a Luxury Harvey Nichols Hamper!

RATIONAL Festive Giveaway – Win a Luxury Harvey Nichols Hamper!

Rational, the leading manufacturer of thermal cooking systems, is delighted to announce its exciting festive giveaway campaign.

Launching on 1 December 2024, chefs and operators have the chance to win a luxurious Harvey Nichols festive hamper worth £500, brimming with seasonal treats and indulgent goodies.

As part of the campaign, Rational will release a series of festive videos the ‘Twelve Days of Christmas’, showcasing its ambassadors and staff preparing holiday-inspired dishes using the Rational cooking systems.

To enter, participants simply need to like and comment on any of the festive videos on the Rational UK Facebook page and register their details to confirm entry here. It’s the perfect way to spread the festive cheer and get noticed!

Hurry! Entries close on 19 December at 23:59, the lucky winner will be contacted on 20 December 2024.


The Benefits of Meat Ageing

The Benefits of Meat Ageing

• Improve flavour and tenderness of meat
• Extend shelf life
• Enhance restaurant aesthetics with a theatre design
• Boost profitability with premium dry-aged meat
• Maintain perfect ageing conditions with ideal temperature & humidity

Williams has market-leading expertise in meat ageing equipment. For many years we have been working with butchers, chefs and dining operators that specialise in offering dry aged meat.

Led by their requirements and ideas, the Williams engineering team developed a range of specialist equipment to store meat while it ages, from meat ageing cabinets to large volume coldrooms.

Today, our meat agers enable food operators to enhance offerings and increase their customer base by adding dry aged meat to their menus.
Explore the benefits of using a meat ageing refrigerator here.

Our Meat Ageing Refrigerator

Operating at the ideal temperature and humidity, with Himalayan salt blocks that assists with moisture management and an active carbon filter to reduce odour, the cabinet ensures clubhouse steakhouse meat ages perfectly.

Don’t just take our word for it…

Case Study: The Clubhouse Steakhouse

The Clubhouse Steakhouse in Crawley enhanced its dining experience thanks to Williams Meat Ageing Refrigerators.

Check out this video to see our meat ager in action, and why Head Chef & owner Azam Riyard chose to work with Williams.

Guide to Meat Ageing

Unlock the secrets to perfect dry-aged meat… Read our Meat Ageing Guide and discover how to achieve optimal meat flavour, tenderness and yield, alongside expert tips and industry insights.

Download our guide here.

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Cater-Bake UK Launches Special Black Friday Celebration Honouring Successful Scrappage Scheme

Cater-Bake UK Launches Special Black Friday Celebration Honouring Successful Scrappage Scheme

Cater-Bake UK is excited to announce a unique Black Friday event to celebrate the success of its popular Scrappage Scheme, first introduced last year to help commercial kitchen owners upgrade equipment sustainably.

Beginning Monday 25th November, customers purchasing any product from Cater-Bake will automatically be entered into a raffle with a variety of exciting prizes. Every purchase wins something, from coffee vouchers to additional equipment bonuses, making this a win-win for all.

“After last year’s overwhelming response, we wanted to make Black Friday extra special by adding exclusive rewards for our customers,” said Steven Lilley.

This exclusive promotion runs until 3 PM on Friday. Visit www.cater-bake.co.uk or follow Cater-Bake on social media for the latest updates.


Caterparts Launches 12 Days of Quizmas Quiz

Caterparts Launches 12 Days of Quizmas Quiz

Caterparts is delighted to announce its 12 Days of Quizmas Quiz, starting on 28th November 2024. This festive initiative celebrates a successful year while giving back to the industry with an array of exciting prizes.

Participants will have the chance to win a variety of prizes from engineer tolls through to premium products from partners including Brita, Lincat, Mechline, and Monarch Water.

To take part, simply follow Caterparts on LinkedIn and answer the daily quiz question.

James Richardson, Commercial Manager at Caterparts, commented, “This year has been a fantastic journey for Caterparts, and we’re thrilled to give back to the industry with our 12 Days of Quizmas Quiz. It’s a wonderful opportunity to engage with our industry, and share some festive cheer, so join us in spreading holiday joy and celebrating the season with Caterparts.”


Kitchen Curiosity Announces 24 Episodes for 2025 and Exclusive Sponsorship Agreement with Ali Group

Kitchen Curiosity Announces 24 Episodes for 2025 and Exclusive Sponsorship Agreement with Ali Group

Kitchen Curiosity, the dynamic podcast  centred on insightful conversations within the hospitality industry, is proud to announce  an exciting new lineup of 24 episodes for 2025. With its signature focus on the diverse  aspects of the hospitality sector, the podcast continues to interview a wide range of  professionals, while keeping its core focus on the foodservice equipment industry—a  theme running through its DNA.

As part of this expansion, Kitchen Curiosity is also thrilled to confirm an exclusive  sponsorship agreement with Ali Group for 2025. This partnership will provide essential  support, allowing the podcast team to focus on content development and enhancing  production quality, while continuing to deliver top-tier discussions relevant to both the  hospitality and foodservice equipment sectors.

“We are delighted to continue exploring the rich diversity of the hospitality industry in our  upcoming season,” said Radford Chancellor, host of Kitchen Curiosity. “With Ali Group’s  sponsorship, we’re able to focus on bringing deeper insights and more polished content  to our listeners. Whether we’re talking to chefs, manufacturers, or industry innovators, our  episodes will continue to have that distinct foodservice equipment influence that sets us  apart.”

Michele Romano, Ali Group Business and Brand Development Director EMEA-APAC,  said, “The podcast’s focus on insightful conversations around the foodservice equipment  and hospitality industries aligns with Ali Group’s commitment to innovation and  excellence. We look forward to supporting Radford and his team in delivering valuable  content and highlighting the key role foodservice equipment plays in shaping the future of  hospitality.”

Each episode of the 2025 series will dive into key topics such as operational efficiency,  sustainability, and industry innovation, featuring interviews with hospitality experts,  foodservice professionals, and industry trailblazers. Ali Group’s involvement will be prominently featured throughout the series, further strengthening the connection between  the podcast and the global leader shaping the foodservice equipment industry.

About Kitchen Curiosity:  

Kitchen Curiosity is a leading podcast covering over 45 countries offering engaging  conversations within the hospitality sector, interviewing professionals across the industry  while maintaining a distinct focus on foodservice equipment. Hosted by Radford  Chancellor, the show delivers thought-provoking discussions on innovation, trends, and  best practices for hospitality and foodservice professionals.

About Ali Group  

Founded in 1963, the Ali Group is a global corporation headquartered in Chicago, Illinois,  with its European corporate office located in Milan, Italy. Through its subsidiaries, the  company designs, manufactures, markets and services a broad line of commercial and  institutional foodservice equipment used by major restaurant and hotel chains,  independent restaurants, hospitals, schools, airports, correctional institutions and  canteens.

The Ali Group and its more than 110 global brands employ approximately 14,500 people  in 29 countries and, in terms of sales, is the world’s largest group in this industry. It has 74  manufacturing facilities in 17 countries and sales and service subsidiaries throughout  Europe, the Middle East, Africa, North America, South America, and Asia Pacific.

For more information on Ali Group products and services, visit www.aligroup.com. For media inquiries, please contact:

Radford Chancellor
Kitchen Curiosity
Podcast Host
Scott House
Waterloo Station
London SE1 7LY
UK
radford@kitchencuriosity.co.uk

Ryan Blackman
Ali Group
Vice President of Marketing and Communications
101 Corporate Woods Parkway
Vernon Hills IL 60061
USA
rblackman@aligroup.com


Hupfer’s New VARIOCART Trolley: Efficiency and Sustainability in Catering

Hupfer’s New VARIOCART Trolley: Efficiency and Sustainability in Catering

Hupfer UK has unveiled its latest innovation, the VARIOCART general-purpose trolley, a game-changing solution designed to raise standards in catering environments. Built for durability, safety, and sustainability, VARIOCART offers an ideal balance of strength and functionality for demanding operations, making it an essential addition to high-capacity kitchens.

Highlights of the VARIOCART:

  • Unmatched Load Capacity: Supports up to 300kg, with 100kg per shelf – designed for the toughest catering environments.
  • Customisable Shelving: 11 shelf levels with flexible heights and ergonomic handles for user-friendly configurations.
  • Sustainable and Eco-Friendly: Made from 85% recycled materials, flatpack design reduces transport space by 75%, and Hupfer’s Buy Back Guarantee supports a closed-loop lifecycle.
  • Easy-to-Assemble: Ready to use in less than 10 minutes, with no complex tools required! – Watch our step-by-step assembly video to see how simple it is to set up the VarioCart from box to ready-to-use in under 10 minutes! Watch the Assembly Video
  • Customisable to your needs – The VarioCart Configurator Tool allows you to adapt your trolley with ease to suit your requirements. Simply take 30 seconds to register at www.hupfer.com, head over to Hupfer UK and find the Configurator tab! Name your design before building your perfect VarioCart! See the configurator in action. 

Click below to download the brochure:


Hupfer UK Publishes TM65 Carbon Footprint for Shelving Range

Hupfer UK Publishes TM65 Carbon Footprint for Shelving Range

Hupfer UK has achieved a milestone in sustainability by publishing carbon footprint data for all its shelving products under the TM65 methodology. This framework, established by CIBSE (Chartered Institution of Building Services Engineers), allows manufacturers to assess the environmental impact of products throughout their lifecycle—from material extraction and manufacturing to repair, disassembly, and disposal.

Marc Sumner, Sales & Marketing Director at Hupfer UK, expressed pride in this achievement: “TM65 is a recognised methodology for calculating and comparing the embodied carbon footprint of products. Publishing these figures for our shelving range reflects our commitment to sustainability and supports our customers in making informed, eco-conscious choices. This initiative, alongside our Buy Back Guarantee on shelving and trolleys, gives customers reliable tools to enhance their sustainability efforts.”

Hupfer UK’s carbon footprint data is now available online, giving transparency and supporting customers’ sustainability goals in commercial kitchens and healthcare environments. The company’s first Environmental, Social, and Governance (ESG) report is expected in 2025, underscoring Hupfer’s dedication to environmental stewardship.

For more information, visit Hupfer’s shelving range