Following the success of last year’s inaugural dealer marketing training day, Rational is pleased to announce a series of training events this September and October. These events are designed to empower Rational dealers with essential marketing skills and tools to boost their marketing efforts and drive sales growth.

Rational dealers are invited to join the Rational marketing team, where they will receive a comprehensive suite of marketing tools, including cutting-edge digital assets and compelling customer reference stories. Participants will learn how collaboration with Rational can provide invaluable insights and actionable tactics to enhance their marketing strategies.

Adam Knights, Rational Marketing Director UK, comments, “In addition to the marketing training, this isn’t just about us—it’s about all of us. We are genuinely eager to hear from the dealers, including ideas on how we can best assist them in enhancing their marketing efforts. Their insights and involvement are essential to our collective success.”

Training Day Details:

17 September, 9:00 am – 4:00 pm, Location: AJ Bell Stadium, Salford
Special Guests: Holly Charnock, Rational Ambassador, Keziah Whittaker, Young MasterChef 2023

25 September, 9:00 am – 4:00 pm, Location: Epsom Racecourse
Special Guests: Rehan Uddin, Rational Ambassador, Keziah Whittaker, Young MasterChef 2023

22 October, 9:00 am – 4:00 pm, Location: Parts Town, Cannock
Special Guests: Rehan Uddin, Rational Ambassador, Keziah Whittaker, Young MasterChef 2023

Reflecting on the last training day, Dean Kahl, Marketing & Systems Manager, TAG UK, said, “As a marketer in the industry, the dealer marketing training day was a great opportunity to learn more not only from Rational but from industry peers from similar companies.”

Spaces are limited. To book a place on the Rational dealer marketing training day email eventuk@rational-online.com

Introducing Parts Town UK’s brand new Accredited Technical Training course for Hobart’s Ecomax range.

Our hands on EcoMax by HOBART Accredited Technician Training is designed to improve knowledge on specified dishwasher equipment, enabling technicians to identify issues quicker and ultimately improve machine uptime. This training gives a comprehensive insight into the most common wear and tear parts required for undercounter and hood dishwashers.

Training will cover:
• Installation
• Commissioning
• Common wear and tear genuine parts
• Troubleshooting
• Software updates
• Maintenance
• Repair

Parts Town UK’s training division provides technical training courses and assessments for engineers and technicians working within the commercial food service industry. Training is provided by a team of professional trainers who have many years of experience in the commercial catering equipment and training industry. Facilities include fully functional professional kitchens together with the very latest in educational technology to ensure that the training team can provide effective and engaging courses for those who attend.

Our Ecomax Training is available to book now, find out more about our new course here. Parts Town UK offer a wide range of training courses including ACS Gas, Electrical Competency, Managed Learning Programmes and OEM specific technical training, to find out more about our offering visit our training page.

At Shire Leasing, we’re committed to helping UK businesses grow by offering flexible asset finance solutions that make investing in equipment more affordable. To support this mission, we’re excited to announce that we’ve developed three new resources exclusively for CEDA members. These resources are designed to help you and your customers understand the significant benefits of financing options, and they’re now available for free download.

New Resources to Drive Your Sales

1. Benefits of Finance with Shire Leasing: This resource highlights how finance options can empower businesses to invest in new equipment without straining their cash flow. It’s a powerful tool to help your customers see the value of leasing and finance solutions, ultimately boosting your sales conversions. Click here to download.

2. School Finance Options for Catering Equipment: Many schools are unaware that they can lease essential equipment, from kitchen appliances such as ovens and fridges through to cafeteria fit-outs and furniture. This resource is tailored to help you educate schools – a popular market for many CEDA members – that finance options are available and compliant, enabling you to tap into this often-overlooked sector. Click here to download.

3. Why Offer Finance Options with Shire Leasing?: This document is designed to show how partnering with Shire Leasing can enhance your sales process. With our hybrid funder model, we offer flexibility through our £200m+ Own Book facility and access to over 30 additional funders, providing optimised finance decisions for your customers. Whether it’s financing for a single asset or a complete premises refit, we support all business types, from new-starts and sole traders to schools and charities. Plus, with our advanced Fintech tools like Shire Online and Click2Finance, offering finance is simple and seamless, leading to faster sales and quicker payouts. Click here to download.

Why Offer Finance Options?

By partnering with Shire Leasing, you can offer your business customers a simple, flexible way to finance their equipment purchases. Our dedicated Account Managers are here to help integrate finance options seamlessly into your sales process, supported by innovative tools like Shire Online for instant quotes and quick finance approvals.

Not only can this enhance your customers’ purchasing power, but it also increases your chances of closing sales by making your products more accessible.

Download Your Free Resources Today

We encourage all CEDA members to take advantage of these free resources to boost your sales and better serve your customers.

Click the links above to download the resources or get in touch with us directly.

For more information on how Shire Leasing can support your business, contact us at:
Email: sales@shireleasing.co.uk
Call: 01827 689 39

We are excited to invite you to visit the Regale Microwaves stand at the upcoming Lunch Show – L121.

As a valued dealer, this is a fantastic opportunity for you to explore our latest innovations in commercial microwave technology and accelerated cooking solutions, designed to revolutionises kitchen efficiency and performance.

At the show, we’ll be unveiling some of the most advanced products in the industry, including:

• Panasonic NE-1878 Commercial Microwave: Featuring groundbreaking inverter technology, this microwave delivers faster, more even cooking with up to 10% energy savings—perfect for catering environments aiming to reduce costs while maintaining top-quality results.
• Panasonic NE-C1275 Combination Microwave Oven: A versatile powerhouse combining microwave, grill, and convection functionalities. With up to 99 programmable presets, it’s ideal for busy kitchens that demand consistent, high-quality dishes quickly.
• Microsave Teflon Cooking Trays: Designed to enhance food safety and reduce waste, these trays are available in multiple sizes and colours to prevent cross-contamination. Their robust design ensures a clean, efficient cooking process.
• MicroMats – Teflon Base Liners: Keep your speed ovens spotless and extend their life with these cost-effective liners, specifically tailored for Panasonic models. They offer easy cleanup and protect against spills.

Take a Selfie & Win!
Stop by our stand and snap a selfie with our eye-catching Regale/Microsave branded motorcycle! 📸 Share your selfie on LinkedIn, tag @Regale Microwave Ovens Limited and you’ll be entered into our daily prize draw for a chance to win £150! Don’t miss out on the fun—come by, strike a pose, and you could be one of our lucky winners! 🎉

Our team, including Managing Director Iain Phillips, will be on hand to discuss how these technologies can enhance your offerings and drive business growth. Don’t miss this opportunity to see why Regale continues to lead the way in commercial microwave solutions. We can’t wait to see you at the Lunch Show!

Ps Don’t forget to cast your vote for us in the Innovation Challenge.

Adande Refrigeration is thrilled to invite you to their stand (59) at The Universal Cookery Food Festival this September! Join them for an exciting day filled with inspiring attractions, renowned speakers, and, of course, the most sustainable refrigeration technology for chefs.

Adande will be demonstrating how their drawers can bring efficiency to your kitchen; saving you space, time and energy.

Don’t miss out—mark your calendar and come along! The Adande team looks forward to seeing you there.

Discover more about Adande refrigeration on their website.

or register to attend the UCFF here.

Moffat’s Advanced innovative Versicare Pro Range continues to be the UK market leading food servery system which is ideal for schools, colleges, universities, hospitals and care homes.

The wide range of interchangeable heated, ambient and chilled units include bain-marie, hot tops, chilled wells and chilled multi decks. All of which can be used on their own or combined to create an attractive mobile servery counter.

Features include open and closed front gantries, which offer clients the option of self or assisted service along with a choice of fascia panel colours and tray rail options.

This versatile product comes with a comprehensive range of accessories including clearing station, cutlery station, plate dispenser, soup, corner and cashier sections.

Each base unit in the range can be powered from a single 13amp power supply. This allows complete freedom and simple installation.
“Plug & go”, “wheel in wheel out” “easy move easy clean”

As with all Moffat products, the Versicarte Pro Range is manufactured to UKCA standards and comes with a two-year parts and labour warranty.

For more information visit our website at www.ermoffat.co.uk

In today’s rapidly changing world, the importance of sustainability has never been more significant. At Liebherr, we are committed to playing a crucial role in creating a sustainable future, especially within the catering industry. Our vision is clear: to provide hotels, restaurants, and catering businesses with refrigeration and freezer solutions that not only excel in performance but also in sustainability. We believe that by making conscious decisions today, we can build a better tomorrow for everyone.

Designing for a Sustainable Future

Sustainability is integrated into every step of the product lifecycle. We design our refrigeration and freezer units with recyclability in mind. This means using materials that can be easily separated and recycled at the end of the product’s life, ensuring minimal environmental impact. This contributes to the circular economy.

Maximum Energy Efficiency and Durability

Energy efficiency is at the heart of our product development. Our refrigerators and freezers are engineered to provide maximum energy savings, helping you reduce your energy consumption. This not only supports environmental goals but also translates into cost savings. Durability is another cornerstone of our sustainability vision. Our appliances are built to last, reducing the frequency of replacements and the environmental impact associated with manufacturing new units.

Simple Repair

Ease of repair is another essential aspect of our sustainability strategy. We design our appliances so that they can be easily maintained and repaired, extending their lifespan and reducing waste.

A Vision for Tomorrow

At Liebherr, we believe that sustainability is not just a goal; it is a responsibility. We are dedicated to helping the catering industry make informed decisions that prioritise the planet. By choosing Liebherr, businesses are not only investing in high-quality refrigeration and freezer solutions but also contributing to a more sustainable future for all.

Williams’ Reach-in Blast Chillers are the perfect choice for the safe chilling of hot food and ideal for the creation of meals either on site or at a central location.

• Reduce food waste
• Effective resource management
• Increase productivity
• Preserve food quality
• Guarantee food safety and HACCP guidelines
• Increase profitability

The flexible range of 5 Blast Chillers and 5 Blast Chiller freezer models, offers capacities ranging from 10kg to 50kg.

The WEB 1-2-3 controller makes it easy for any member of staff to program and monitor the cycle.

Chilling and freezing times have been significantly reduced compared to previous models.

Equal chilling and freezing capacities for Blast Chiller Freezer models.

The latest models use eco-friendly natural hydrocarbon refrigerant. With a charge <150g, they can be placed on the cookline.

Choice of hard, soft and core food temperature probe-controlled blast cycles to suit food type.

A Cook-chill system can enhance food safety, reduce stress in the kitchen, improve productivity and deliver better quality meals.

We have produced a cook-chill guide, featuring a comprehensive overview of the cook-chill system and the benefits it can bring to your business.

Visit our YouTube channel to explore a variety of blast chiller product videos, including tutorials on how to programme your blast chiller for hard chill and soft chill.

Subscribe to @WilliamsRef on YouTube and stay up to date with our latest product, case study and exhibition videos.

Italian warewashing expert brand, DIHR, is set to return to the UK in 2024 as part of an exclusive distribution deal with Jestic Foodservice Solutions. Founded in 1985, and operating in more than 120 countries globally, DIHR offers a comprehensive range of industry-leading warewashing equipment, all precision manufactured in its Italian factory.

With the increasing demand for high-performance, affordable kitchen equipment continuing to drive the market, DIHR’s arrival into the UK market could not be more timely. Extensively consisting of multiple glasswashers, utensil washers and both undercounter and hood dishwashers, the DIHR brand brings more than 40 years of experience to the high-performance portfolio launching in 2024.

Leading the range is the DIHR Electron range – flagship-level machines offered at a great value price point. Featuring double skinned walls for increased energy efficiency and reduced in-cycle noise, the Electron also includes optional, automatic water softener and heat-recovery system. The heat recovery system means that while less energy is used, and costs are reduced, performance remains high. The DIHR range also includes entry-level single skin GST models and DST models, featuring double-skinned construction with a soft start feature as standard.

Specifically designed for the Electron range – DIHR also offers a fully connected smart control platform that can monitor, maintain and manage a suite of equipment across everything from a single site to multiple locations. The connected system can remotely diagnose faults, control program settings and update the equipment’s internal software.

DIHR stands apart from the rest of the market by offering several key benefits as standard across the range. Every appliance includes a drain pump, alongside the standard specification inclusion of detergent and rinse aid pumps. Many brands in the UK markets only offer gravitational drainage – less suited to UK kitchens which less often feature floor drainage – with pump drainage an optional extra. DIHR’s inclusion of high-quality drainage pumps as standard demonstrates an understanding of, insight into and commitment to the UK market. This important feature inclusion ensures that all DIHR equipment will be truly plug-and-play for UK customers, offering performance, great pricing and no need for retro-fitting of pump drainage.

Alongside the elevated specification and compelling combination of both low price and high performance, DIHR is also offering a two-year’s parts and labour warranty on all dishwashers to ensure customers can be confident that choosing DIHR is the best option for their kitchen warewashing needs.

Chris Giles, UK Manager – DIHR, at Jestic Foodservice Solutions says:

“We’re delighted to welcome DIHR to the Jestic family of brands. At Jestic, our core focus is on offering customers great value kitchen equipment which performs at the very highest levels in kitchens nationwide. DIHR’s careful blend of precision engineering and technology, combined with Italian design flair means that this equipment will leave everything washed in it sparkling clean, but it will also look great in the kitchen. The launch portfolio features a compact collection of carefully curated options meaning that we can offer every operator a solution tailored to the precise needs of their kitchen. We also know that where others need to add pumps and other elements, that DIHR has carefully listened to the needs of the UK market, and by offering key features and benefits as part of an “out of the box” specification, we’re confident that operators will choose DIHR more and more often.”

For more information on DIHR and the full Jestic portfolio, please visit https://dihr.jestic.co.uk/ or call +44 (0)1892 831 960.

Our new, unique shaped, ‘Faithy’ Lounge Chair.

The Seat and Back curves, and the Pitch give a very Comfortable Experience. The Seat can be Upholstered showing the wood surround, and they can be stained (with the Frames) to any Colour choices.

With Prices starting at just £435.00 Nett (all wood finish) they are a Perfect Statement on Any Project.

Get in touch now!