Electrolux Professional Adds Comprehensive Beverage Systems and Soft Serve Range to UK Offering

ceda Platinum Partner, Electrolux Professional, has launched its Beverage Systems and Soft Serve range to the UK market, in a move which consolidates its position as the OnE global business partner providing Food, Beverage and Laundry.

The hot, chilled, and frozen beverage equipment portfolio incorporates the high-quality finish and performance currently associated with Electrolux Professional’s extensive range of commercial kitchen equipment. Crucially, it now ensures a comprehensive foodservice solution can be offered to all customers, contributing to greater profits and superior sustainability.

Alex Reed, UK & Ireland Foodservice Sales Manager at Electrolux Professional, comments: “We know that there is an increasing demand for high-quality beverages, whether that is a premium cappuccino or a perfectly-served ice cream. By expanding our foodservice offering to incorporate beverage, we are ensuring that customers can access this expanding revenue stream.

“It also presents a single point of contact for those in the foodservice market, which provides consistency and helps to overcome issues associated with having multiple suppliers.”

There are a number of product types in the range, including:

  • Coffee brewers, grinders and espresso machines;
  • Chilled beverage dispensers and juicers;
  • Frozen granita dispensers, frozen cream dispensers, and soft ice cream dispensers.

Within each of these categories there are a variety of customisation options, offering a significant amount of versatility for a number of applications.

The range has been subject to several years of R&D, following the acquisition of three major beverage brands. This is underpinned by a two-years parts and labour warranty, which is in line with Electrolux Professional’s foodservice range and beyond the industry standard.

There are a number of unique features across the range, best highlighted by the innovative functionality of the PrecisionBrew line of shuttle coffee brewers. For example, the Java-Tate technology provides gentle stirring of the coffee to maintain a consistent quality and taste, helping it to last up to twice as long as other coffee brewers.

Alex continues: “Our range of beverage equipment has been designed to bring a host of innovative features to the market, as well as a convenient single point of contact for customers. By operating as the OnE global business partner in food, beverage and laundry, we are able to provide an unparalleled level of consistency across the brand.”

He concludes: “To support the launch of the new beverage line, we have also made a significant investment into our Center of Excellence, transforming it into a fully operational showroom. This highlights our ability to both test and demonstrate foodservice equipment, instilling confidence in our customers and allowing for a truly unique hands-on experience.”

To view Electrolux Professional’s range of beverage and soft serve products, please visit: https://professional.electrolux.co.uk/