Rational Underlines Commitment to the UK

In the face of Brexit, ceda Platinum Partner Rational moves to support UK customers.

“Whatever happens, Rational is totally committed to the UK market.” That’s the statement of intent from the UK’s largest combi oven supplier, and one of the world’s top foodservice equipment brands. Rational UK’s managing director, Simon Lohse, says, “The company is very positive about its future in the UK, and is making plans to ensure that any potential disruption does not impact on its customers.”

Rational has already invested heavily in areas such as increased stock in the UK. In addition, while the company normally builds to order, it has recently introduced a new policy tailored to help speed up response times for UK customers, so that it can keep up with demand.

Rational invented the combi steamer back in the 1970s and its SelfCookingCenter is now the UK’s favourite combi oven. In the VarioCookingCenter, Rational has another market-leading appliance. Rational UK was one of the German company’s first overseas divisions. The subsidiary was established in 1991 and has seen continued growth, year on year. In the UK and Ireland, the company has a workforce of 72 and, despite tough economic conditions in 2019, Rational UK sales continue to grow

In addition to increasing stocks in the UK, Rational have a number of contingency plans, so whatever happens in the face of Brexit, Rational will continue to deliver a high level of support to the UK and Irish market.

Rational is working closely with its key UK distributors to ensure that they are aware of the plans and the support the company can offer them.

Key to the continued success of Rational UK has been its relationship with its parent company. Lohse comments, “Our German colleagues have been hugely supportive in the investments we have had to make in the UK to prepare for any Brexit scenarios. We hope our forward planning for future growth, and our continued investment in the UK market, will give our customers and distributors some peace of mind.”

RATIONAL is the leading provider in hot food preparation equipment and, with the VarioCookingCenter and SelfCookingCenter, the company delivers all a commercial kitchen’s thermal cooking requirements. Together, the two appliances offer the best cooking solutions. For information and brochures, or to come to a free VarioCookingCenter Live or SelfCookingCenter Live demonstration, call +44 (0)1582 480388, freephone 0800 389 2944 or visit www.rational-online.com