The hospitality industry is finally on the road to recovery following the very challenging times caused by the pandemic. Whilst there is some need to rebuild, many are looking at how they can drive growth and protect their business in the long term.

BRITA Professional recently conducted independent research (1) into the changing perceptions of the industry and where investments need to be made as a result. Here we can share the key results and advice from the research.

[1] 3GEM in collaboration with BRITA Professional (March 2021)

Quality equipment

More than half of those surveyed agreed that investing in quality equipment and maintenance schedules is most important to help future proof their business. This is to ensure that all equipment is reliable and protected against costly breakdowns, so that you can focus on delivering consistently delicious food and drinks with the impeccable service that your customers have come to know and love.

Safety first

As a result of the pandemic, it’s no surprise that an extra focus on hygiene and cleaning is also a priority for almost half of hospitality businesses moving forward. Whilst hygiene has always been at the forefront of the hospitality industry, it’s now front of mind for your customers too.

Customer service is key

With this in mind, customer service is also proving to be a continued priority when it comes to future proofing hospitality businesses, with half (50%) planning to adopt innovative customer service technology and a third investing in ‘Internet of Things’ enabled kitchen equipment.

Embrace technology

Technology is not a new development and certainly not in terms of customer service. However, consumers have come to expect certain conveniences when they shop, travel, and handle their finances — such as mobile access, personalisation, loyalty tracking, and no-touch transactions. More and more, they want their dining experiences to feel the same way (2) and so businesses need to embrace this technology in order to stay ahead or even in line with the curve.

(2) Deloitte: Restaurant of the Future – https://www2.deloitte.com/content/dam/Deloitte/us/Documents/consumer-business/us-consumer-business-restaurant-of-the-future-perspective-final.pdf

Choose the right suppliers who can help your business succeed

Finally, a third of hospitality businesses believe that help from suppliers is essential to achieve greater efficiency across the industry as a whole. Work closely with your suppliers to ensure they understand your needs better and can adapt their services to suit your business. This is becoming increasingly important with the current issues some companies are facing with supply chain and stock availability, which can have a significant impact on your business.

As you can imagine, BRITA Managed Services is passionate about how we, your supplier, can make your life easier. Our tailored packages are offered to relieve some of your pressure and provide services such as ongoing maintenance, advice, monitoring filter usage and carrying out essential filter exchanges in a convenient way that suits you and your business.

For more information about how our bespoke service package can be tailored just for you visit www.brita.co.uk/news-stories/professional/managed-services.