New Rational Product Configurator

As a solution provider for hot food preparation, the German manufacturer and ceda Platinum Partner Rational has two appliance ranges available on the market; the combi-steamer and the VarioCookingCenter which works with contact heat. An in-depth detailed product advisor is now available on the internet for the multifunctional cooking appliance.

Rational’s primary objective is to find new solutions that benefit customers and improve their day-to-day work in the kitchen. This means that in addition to the cooking appliances being continuously developed, the services associated with the technology are as well. The company’s latest announcement confirms this; so that customers can be advised 24 hours a day, 365 days a year, a product configurator for the VarioCookingCenter is now available on

Like a car configurator, it is also now possible to design the cooking appliance according to the customer’s requirements, or to be advised individually with the help of guided questions. “The product configurator should always be used in conjunction with the valuable advice offered by our dealer partners” explains Simon Lohse, Managing Director, Rational UK, “as it provides a good overview of all appliance variants and the performance benefits of the VarioCookingCenter.” The product configurator is now available on the company website under the VarioCookingCenter product section.