Rational’s first TrendTalk in 2024 will focus on the topic of sustainability in restaurants. How can restaurants become more sustainable? What do guests want? How can aspirations and reality be harmonised? 

RATIONAL the leading provider in hot food preparation equipment has once again been able to attract high-calibre speakers to answer these and other questions. This time the industry experts are Kaj Török, Chief Sustainability Officer of MAX Burgers, the award winning Swedish QSR brand which was the first worldwide to offer a climate positive menu. Andrew Maxwell, Director, and board member of Boojum, Ireland’s largest chain of Mexican quick service restaurants. Also joining the panel are Rational’s very own Dirk Friedlein and Stephan M. Leuschner who will discuss their insights how sustainability has impacted the strategy of restaurant chains globally.

The 90-minutes-TrendTalk takes place live online on Tuesday 20th of February at 15.00. Interested parties are invited to register here free of charge: https://www.rational-online.com/en_xx/lp/ghost-kitchen-talk/register/