ceda Partner First Choice Group secures approved partner status on 3M Water Filtration portfolio

ceda Partner First Choice Group secures approved partner status on 3M™ Water Filtration portfolio

Adding to its extensive list of Master Distribution Partners (MDP), ceda Approved Partner First Choice Group is proud to announce that it has become an official approved supplier of OEM water filters from leading brand, 3M™.

With over 60% of businesses in the UK being impacted by limescale, the 3M™ range combines multiple technologies developed over many years of experience in the foodservice sector, to remove the unwanted impurities found in water. Protecting valuable beverage equipment, including the latest coffee and hot beverage units, 3M™ water filters have been found to improve customer satisfaction and generate repeat business by delivering of high quality hot and cold beverages.

In addition to the hot beverage range, First Choice stock list includes 3M’s ice machine and cold beverage equipment specific filters, it is clear that great water makes great ice, and that is why the filters help, by removing excess sediment, inhibiting the build-up of scale and ultimately reducing downtime of your machine. Leading to significantly better looking and tasting ice, customers can enjoy their drinks just how you intended to serve them.

When it comes to cold beverage equipment, not only do unwanted particulates significantly reduce the service life of expensive cold beverage equipment, but they can also have a detrimental effect on the look and taste of the customer’s beverage. The 3M™ Water Filtration products are available to suit a range of cold beverage needs, including carbonated systems, high flow rate pumps and even to suit the quality of a site’s local water supply.

Alternatively, the 3M™ ice machine specific filters have been created to keep your ice machine in top condition, crucial to maintaining efficiency and to give customers the very best chilled beverage experience. The 3M™ range is suitable for many of the most popular cuber, flaker and nugget machines on the market, they have been proven to reduce waterborne bacteria by 99.9%* and they can significantly reduce the corrosion caused by residual chlorine and scale build-up.

As a complete one stop solution, First Choice Group is the UK’s largest stockist of OEM spare parts, providing customers with direct access to thousands of genuine products from hundreds of leading equipment manufacturers at competitive prices. With our logistical solutions including same day dispatch (on orders placed before 7pm) and next-day delivery as standard for mainland UK orders, tailoring our service to meet the specific demands of the foodservice industry.

In addition to purchasing 3M™ Water Filtration products using its ecommerce website, customers can harmoniously shop from any location by using the First Choice Catering Spares app, with features including intuitive text, voice search, 360° images, and fast, secure checkout facilities.

On the announcement, Steven McLaren, Head of Manufacturer Partnerships at First Choice Group commented:

“We are delighted to be working with 3M™ Water Filtration as their official distributor to the Foodservice market.  Not only does this give direct access to a much more competitively priced product range, which will benefit our customers, but we also have direct access to the knowledge professionals at 3M™ and the fantastic distributor support they provide across many areas. We look forward to a partnership where we both develop positively through 2021 and beyond.”

Confirming the latest partnership with First Choice Group, Cheryl Thomas, Channel Manager at 3M™ explains:

“It is crucial for 3M™ that we have confidence in the quality of our supply chain, the First Choice Group allows us to enhance our offering using their state of the art ecommerce capability along with their technologically advanced mobile app.  Our customers can quickly and efficiently purchase water filters from our ranges including, ice, cold beverage, coffee, espresso, hot and cold water knowing the level of technical knowledge and customer service offered by the First Choice Group is exemplary.”

First Choice Group prides itself on our award-wining customer service, the ease of access to the necessary technical and supporting documents and of course, our commitment to offering our customers the best, genuine OEM spare parts. The partnership with 3M™ allows it to give direct access to the company’s Water Filtration products, including same day dispatch and next day delivery as standard (on orders placed before 7pm weekdays), whilst ensuring access to resources including supporting documents and technical information. So, whether you are an operator looking for a one-off water filter purchase for your kitchen, or you are a service engineer looking to stock your van with essential stock for PPM visits, First Choice Group are here to help.

*As tested with E. Coli ATCC (11229). Tested and verified by manufacturer’s laboratory.


ceda Partner First Choice Announces The Reopening of its Training Courses

ceda Partner First Choice Announces The Reopening of its Training Courses

We are delighted to announce that from Monday March 1st, following the Government’s latest announcements, First Choice Group Training centre is reopening its doors for technicians’ courses, our OEM manufacturer partners training and demonstrations.

The First Choice Training team are working hard to ensure that we are able to accommodate as many attendees as possible while maintaining enhanced safety standards during the pandemic

To ensure qualifications are up to date upon returning to work, technicians are allowed to book and attend courses & assessments while furloughed and up to 6-months before their ACS Gas accreditation expires.

Martin Dagnall, Head of the First Choice Training Division comments:

“Reopening while ensuring the safety of our team and customers was the number one priority.

First Choice has introduced a number of safety and hygiene measures since the start of the pandemic to ensure that the supply of crucial equipment parts could continue in support of the healthcare sector. We’ve built on top of those measures to enable technicians to come into the building safely for ACS assessments.

Safety screens, hand sanitiser stations, and social distancing signage are just some of the measures that are now regular features at First Choice HQ. Recently, while attending a workshop on emerging online trends in our training center, a fascinating session was dedicated to the best crypto casinos and their innovative approaches to user safety and engagement. The discussion highlighted how these platforms prioritize security protocols similar to those we’ve implemented here, ensuring trust and confidence among their users. Additionally, having ample space in our training center means we can comfortably maintain social distancing during ALL assessments and training sessions, further reinforcing our commitment to safety and excellence.

As the pandemic continues online meetings, conferences and training sessions have become more and more prevalent in our industry.

Martin and the team are in the process of developing bespoke digital solutions that may enable online training seminars in the future; particularly for our Managed Learning Programme for New Gas Engineers (MLP). This is another way in which First Choice seeks to innovate and provide solutions to the current challenges faced by our industry.

First Choice Group Training is the only assessment centre in the UK that is dedicated purely to commercial catering equipment. That familiarity with the assessment equipment means that technicians can complete their assessments far quicker than at a domestic centre. Our range of assessments cover the following classifications:

  • CCCN1– Core Commercial Catering Gas Safety
  • COMCAT1– Open Burner Equipment
  • COMCAT3– Deep Fat & Pressure Fryers
  • COMCAT5– Forced Draught Burner Appliances
  • CONGLP1– Various LPG Classifications

More information on assessments and booking is available on our ACS Assessments page. Members of the FEA and ceda receive a 20% discount on all bookings.

First Choice Training is also beginning to offer some of our other training courses, and we will be publishing more details on these soon. In the meantime, if you have any questions or concerns relating to training and assessment needs, please contact our Training Team who will be happy to help.

Contact Information

Call: 01543 460 385
Email: acs@firstchoice-cs.co.uk

We are delighted to be able to be welcoming customers & suppliers back to the First Choice Training centre. With the safety of All attendees our number priority.

Please subscribe to the First-Choice social media channels for more updates on specific catering courses, future OEM manufacturer and specific industry associations events being held at our Training centre and online.

Stay safe. Together will beat this.


World Quality Day graphic from First Choice Group

ceda Partners First Choice, Hobart and BRITA Endorse World Quality Day

ceda Partners First Choice, Hobart and BRITA Endorse World Quality Day

Thursday 12th November is the fifth annual World Quality Day and this year, the theme focuses on creating customer value. This is a timely reminder of the importance of truly understanding customers’ needs. At First Choice – working in partnership with BRITA Professional and Hobart Service – we’re committed to working together to meet those needs, not least when it comes to providing good value in the upkeep and maintenance of catering equipment.

Inevitably, 2020 and the COVID-19 pandemic has brought increased stress and challenges to our industry with many more worried than ever about the implications of equipment failure. A recent survey by BRITA Professional of professional kitchen workers found 81% have altered their equipment cleaning and inspection regime post-lockdown. One third are also more cautious about costs due to the pandemic and are looking to maintain and mend equipment where possible,

On World Quality Day, we believe prevention of breakdown has never been more important. This approach will save our customers time, money and ensure operational efficiency as well as having an impact on equipment sustainability.

To celebrate World Quality Day, here are our top three tips on how to maintain the quality of your catering equipment.

1) Always use OEM (Original Equipment Manufacturer) Parts

Catering equipment is the lifeblood of any commercial food service operation, so maximising its uptime is crucial to running a profitable business. As such, it’s essential to look beyond price when caring for your equipment and ensure you put quality first by using genuine parts.  The result will be equipment that continues to operate optimally, safeguarding your investment and the people who operate it.
OEM parts also mean you can guarantee high-quality materials and functionality. Such parts keep equipment running exactly as the manufacturer intended, reducing the chances of a failure right in the middle of a busy food service.

2)  Preventative Maintenance is Crucial

It’s essential to carry out preventative maintenance such as descaling, deep cleaning and changing water filters on time as this will undoubtedly help improve the performance and lifespan of equipment. The good news is that recent research has found 20% of professional kitchen outlets have recently introduced preventative maintenance, such as a water filter, to prevent limescale build up and damage. It’s essential though that more of us adopt this approach as without it, catering equipment can operate at an ever-decreasing rate of efficiency.

Even with the highest quality equipment it is completely normal for certain parts to degrade with use. Leaving them unchecked could lead to reduced efficiency, higher running costs and, in the worst case, large and costly, avoidable repairs.

As Steve Buckmaster, BRITA Professional Sales Director explains:

“By implementing measures such as preventative maintenance, financial pressures could be eased. For example, on equipment that uses water, one of the most effective ways to prevent premature breakdowns is by using the correct water filter and exchanging it on time. This can help eliminate damage and inefficiency over time caused by the build-up of limescale.”

3) Protect your Warranty

When you buy quality equipment it comes with a manufacturer’s warranty that will help to safeguard you against breakdown but you need to do your part too. First up, ensure that you only use OEM parts as non-OEM parts may invalidate the manufacturer’s warranty meaning the appliance may no longer be covered for future claims. It also means you may not be able to claim back the cost of the part under the warranty as non-OEM parts aren’t covered by the manufacturer.

Preventative maintenance and servicing is also an important piece of the puzzle to ensure you are protecting your warranty and keeping your equipment in the optimum condition possible.

Ultimately Using First Choice Group for your parts and accessories is an extension of the manufacturer’s service and you have access to quality parts from the likes of Hobart and BRITA Professional. This by extension will help to validate claims and reassure you that the supply chain has the manufacturer’s approval.

Customers are at the heart of everything

Embracing quality remains more important than ever as we look to support businesses in light of the pandemic.  First Choice, Hobart Service and BRITA Professional all hold the ISO 9001 certification which demonstrates the standards that organisations must have in place within their quality management system.

As an industry we continue to innovate with technology embracing auto replenishment schemes which use APIs so parts can be automatically re-ordered. On World Quality Day 2020 our customers remain at the heart of everything we do as we strive to support you to maintain quality equipment no matter what.

For more information on our OEM spares supply for BRITA Professional and Hobart visit:

World Quality Day graphic from First Choice Group