In the foodservice equipment and supplies industry, design and sales have traditionally lived in separate worlds—one driven by technical expertise, the other by relationship building and product knowledge. Today, Specifi is bringing those worlds together with the launch of Specifi Sketch, a new online tool that allows anyone, regardless of skill level, to create smart, accurate, and visually compelling kitchen layouts right from their browser.

Accessible through Chrome, Edge, or Safari, Specifi Sketch is entirely web-based and requires no installations and no CAD experience. What makes it powerful isn’t just its technology – it’s the way it reshapes how foodservice professionals communicate ideas, collaborate with customers, and move projects forward.

Lowering the Barrier Between Vision and Design

Translating an idea into a visual concept has long required specialised software and staff. But early customer conversations rarely need a full CAD drawing. Sometimes you just need to sketch an idea, walk through equipment placement, or show how a space could function.

Specifi Sketch fills that gap, enabling anyone – sales teams, dealer reps, consultants, operators – to turn ideas into visuals in minutes. Instead of asking clients to imagine a layout, users can show it. This clarity speeds decisions, reduces misunderstandings, and keeps projects moving. 

A Game-Changer for Sales Professionals

Sales teams often need to explore concepts before design departments get involved. With Specifi Sketch, they can lay out a room, place equipment, and build a preliminary quote without CAD skills. This lets reps respond faster, communicate more clearly, and deliver value earlier—creating more confident customers and a smoother path to the sale.

 Supporting, Not Replacing, Experienced Designers

For designers, Specifi Sketch offers a quick, flexible way to develop early concepts. They can sketch ideas, get immediate feedback, and shift into detailed CAD work only once a direction is confirmed. This reduces revisions, accelerates approvals, and makes collaboration with clients more fluid from the start.

A New Way for Manufacturers to Support Their Customers

Manufacturers gain a clearer, more interactive way to showcase their products. With real data and 3D visualisation built in, customers and sales teams can explore equipment in context and configure it correctly on the first pass. This leads to fewer errors, higher buying confidence, and a more seamless sales journey.

Why This Matters Now

As the industry becomes more digital, early-stage visualisation tools are essential. Traditional workflows remain critical, but they can’t always match the speed customers expect. Specifi Sketch brings simplicity and accuracy to those early conversations, allowing more stakeholders to participate and ensuring every project begins with alignment and momentum.

From Concept to Reality—Right in the Browser

Specifi Sketch isn’t just a new product—it’s a better way for the entire foodservice ecosystem to work together. It empowers sales teams, supports designers, strengthens manufacturer relationships, and helps customers make informed decisions faster. By making sketch-level design both intuitive and accessible, Specifi is helping the industry move from concept to reality with unprecedented speed and collaboration.

Specifi Sketch is here, redefining how our industry visualises, designs, and sells commercial kitchens.

Try Specifi Sketch for free today: https://en.specifiglobal.com/products/specifi-sketch/