Hupfer becomes ceda Platinum Partner

As the first order of business for 2019, leading kitchen logistics supplier, Hupfer, upgrade their ceda membership to become a Platinum Partner.

The move signals the beginning of an important year for the German manufacturer, who are aiming to improve upon the impressive results of 2018 from their UK base in Merseyside.

Last year saw Hupfer realign their focus on the foodservice market in the UK to increase emphasis on delivering quality, innovative storing and handling solutions to establishments across the nation.

Director at Hupfer, Philipp Schumacher, said: “In the last 12 months our team in both the UK and Germany have worked tirelessly to ensure we are fully equipped to tackle the needs of the catering equipment industry – one of the first steps to accomplish this was becoming a member of ceda.”

Hupfer officially became a ceda partner in July last year when they entered into a Silver Partnership. The upgrade to a Platinum Partnership comes from a desire to emphasise their continued loyalty to ceda members.

“The opportunity to upgrade and become a ceda Platinum Partner was too good of an opportunity to miss,” said Philipp. “Here at Hupfer the relationships we hold with our dealer partners are vital to our operation and we are striving to ensure we are offering them as much support as possible – this is something we can strengthen even more so with this enhanced partnership.”

As a ceda Platinum Partner, Hupfer are able to give ceda members access to premium manufacturing an innovative systems, including those from their partner company, Trak, which delivers leading counter and dishwash systems.

The upgraded partnership will also allow Hupfer to support the initial development and growth of the ceda Academy, giving them the opportunity to have representative from their business in attendance.

Through their association with the ceda Academy, Hupfer will be able to support the future development of the industry, working with young professionals and giving them a voice within the market. Access to ceda’s e-learning platform will help to improve Hupfer’s key knowledge and learnings, in turn allowing them to work with ceda to enrich the platform.

Phil added: “We are hopeful that our ceda Platinum Partnership will give members the belief and encouragement that we wish to work closely with them, developing long term business and gaining lasting relationships.”

To find out more about Hupfer visit www.hupfer.com/en/ and for more information on Trak visit www.trak-catering.com.