First Choice Group and CCS announce joint charity for 2023

ceda Partners, First Choice Group and CCS, two of the UK’s most prominent spare parts, accessories and consumables brands have announced their joint charity of the year for 2023. Supporting the vital work done to rid the world of hunger, the duo has chosen to support Action Against Hunger.

Action Against Hunger operates in 51 countries worldwide, reaching more than 26.3 million people and responding to 55 emergencies in 21 countries in 2022. Tacking life-threatening hunger, a predictable, preventable and treatable problem affecting communities across the globe, Action Against Hunger is leading the research needed to create a world free from hunger. Forever.

Nominated as the charity of the year for both First Choice Group and CCS, Action Against Hunger will benefit from a full calendar of fundraising events, challenges, discussions and promotions throughout 2023. Representing a value pillar of both companies, ‘community’ signifies how both First Choice Group and CCS collaborate with charity partners to support good causes, such as that of Action Against Hunger.

The first fundraising event of the year is Pancake Day on the 21st February. Partnering with the culinary team from cooking equipment manufacturer, Rational, the First Choice HQ and the CCS head office teams will host a fun-filled day of cooking to raise money for Action Against Hunger.

On the partnership for Pancake Day 2023, Darren Hollis, Sales Director – Midlands at Rational UK comments:

“Partnering with First Choice and CCS on Pancake Day to raise money and support the work done by Action Against Hunger is something we’re delighted to be part of. Hunger is something that can be prevented, and communities should have access to clean water. The work done by Action Against Hunger is vital to support the wellbeing and livelihoods of millions of people around the world and that’s why we’re proud to be able to play a part in fundraising. A big thanks to our First Choice Group and CCS partners for launching the initiative and inviting us to be part of it.” 

In addition to Pancake Day, First Choice Group and CCS will be holding fundraising events to celebrate key events including Halloween and Christmas Jumper Day. Plans are also being formed for group challenges and ways to raise funds at industry events, exhibitions and conferences. On choosing the charity of the year, Julian Fisher, Head of Marketing at First Choice Group and CCS adds:

“Each year our fantastic community team nominate a charity of the year, which we support with fundraising and awareness campaigns. For 2023, I’m pleased to announce that we will be supporting the vital work of Action Against Hunger. Spearheading the fight against global hunger, the unique charity pioneers ground-breaking research, using science, innovation and practical experience to support communities around the world. The charity also reacts to natural and manmade disasters to support those suffering from hunger and malnutrition. Over the course of the next 12 months, we will host regular events and challenges to help fundraise and support the cause. I’m delighted to announce that our first fundraising event will be in conjunction with our partner, Rational, whose culinary team will cook delicious pancakes to sell to our staff and visitors on Tuesday 21st February.”

Rational enjoys exclusive opportunities to participate in events and demonstrations throughout the year, including charity fundraisers such as Pancake Day 2023.

To support Action Against Hunger and help First Choice Group and CCS reach their fundraising target, please visit the JustGiving page using the following link:

To find out more about Action Against Hunger, please visit

For more information on the range of genuine OEM spare parts, accessories, and consumables available from First Choice Group visit or call +44 (0) 1543 577 778. To find out more about CCS please visit or call +44 (0) 1706 621 55.