Innovative display equipment cuts energy use without compromising food quality

With the busy summer season approaching, the need for effective, energy-efficient display equipment is greater than ever for foodservice, food-to-go and retail operators. Fri-Jado, a global leader in display technology, is helping operators meet this challenge with its Modular Convenience Counter (MCC) range—an innovative solution designed to boost product visibility, extend shelf life, and cut energy consumption without compromising on performance.

Designed for flexibility and efficiency

Gary Thacker, Sales Director at Fri-Jado UK, explains: “In a market where space, energy, and food quality are all top priorities, the right display equipment makes all the difference. Our MCC range delivers hot and cold holding in a modular, space-saving format that’s ideal for compact operations or large-scale merchandising alike.”

Available in widths from 600mm to 1500mm and configurations up to four tiers, the MCC counters come in serve over, self-serve, drop-in, or floor-standing versions. The hot models feature Fri-Jado’s patented Hot Blanket and Hot Humidification Technology, keeping packaged foods above 65°C and unpackaged items moist and fresh – reducing both energy and product waste.

The cold models use double-glazed glass to reduce condensation and enhance visibility, while self-cleaning condensers minimise maintenance and energy use.

“The MCC Cold range also uses eco-friendly R290 refrigerant and advanced airflow systems to deliver up to 40% energy savings compared to previous models,” says Thacker.

Boosting sales through visibility

Modern food-to-go success hinges on visibility. Fri-Jado’s latest models offer up to 75% more visibility than previous versions, increasing impulse purchases and speeding up return on investment.

“Making your food look irresistible is key,” Thacker adds. “Our modular designs can be used to create cohesive hot, cold, and ambient displays—even in small spaces.”

Built for today’s challenges

Display equipment is one of the largest energy consumers in a foodservice operation. That’s why Fri-Jado’s MCC range is tested to the most stringent standards, including climate class 3 and product class 3M1, ensuring reliable performance in hot, humid conditions.

“We’re helping operators stay efficient, sustainable, and competitive without compromising on food quality,” concludes Thacker.

For more information on the MCC range, visit www.frijado.com Hot & cold food displays – Fri Jado or call +44 (0)189 527 2227.