Co-op Live Case Study: Counterline

Coop Live opened in May 2024 and is the largest indoor arena in Europe. The venue has 32 bars, restaurants and lounges and a seating capacity of 23,500. Featuring concerts by many of the world’s top artists, the venue has periods of very high demand as customers flow in and out of the main concert space.

A project by Tricon Foodservice Consultants and specialists in the supply and installation of commercial equipment and bars Vision Commercial Kitchens.

Counterline supplied 70 iCapacity chilled and heated food merchandisers for the many different areas throughout the venue.

Alongside the equipment supplied, the Counterline after sales support team also provided our onsite training and demonstrations for the Coop operational team.

Free standing food & drink merchandisers

Counterline’s highly popular iCapacity freestanding food and drink merchandisers were chosen for their excellent energy efficiency and performance.

Counterline’s matching refrigerated and hot holding, high-capacity merchandisers provide a co-ordinated and seamless appeal for both hot, ambient and cold food displays and are used throughout the arena in high volume kiosks serving predominantly self-serve snacks and drinks.