ceda Membership growth

18 months ago, ceda set out on a mission: to refocus, grow its membership and reach the wider catering and foodservice industries with its message ‘Connecting Our Industry’. ceda’s “transformation” (as described by Catering Insight in September 2018) also included a re-branding, new marketing strategy and investment in membership services all of which are working together to strengthen the ceda brand and encourage new and old Members to join the trade organisation.

To date, ceda has welcomed over 20 new Members in that time – Apeiron Catering Ltd, Arolite Ltd, Barcare Supreme Ltd, Berkeley Projects UK Ltd, Ceba Solutions Ltd, FSW Gas Services Ltd, Grey Simmonds Foodservice Equipment, KCCJ Ltd, Midshires Catering Equipment Ltd, Scobie McIntosh Foodservice Ltd, Space Catering UK and Sprint Group in 2018, with more new Member applications currently being processed.

Adam Mason, ceda Director General comments, “I am really happy with the progress that we have made. Having spent much of 2015 and 2016 listening to Members, Partners and operators then devising plans and strategy of how we were going to move forward, we are in a place I am satisfied with. Membership growth is great but more important is the retention of and engagement with our existing Members; if we are delivering for them then membership growth is inevitable.”

Of the new Members to come aboard in 2018, two are returning ceda Members. Ceba Solutions and KCCJ both rejoined during the summer, citing ceda’s recent reorganisation as a key factor in their decision.

Following their approval in July, Jonathan Elcock at Ceba said, “Following ceda’s renewed outlook, we have received positive feedback from others within the industry and so we have decided to rejoin. We also feel it is more professional to have the backing of a dedicated industry body.”

Re-joining in August, KCCJ Managing Director, Kevin Slatter commented, “Following on from the restructuring of ceda and comments/statements made by others we felt the time was right to re-join. Having the association with this recognised body within the industry will enhance the services KCCJ offer.”

ceda’s commitment to add value to its membership, whilst reaching out to a wider audience can be seen in all of their recent developments.

Adam Mason confirms, “We are much better engaged with the membership which means we can better deliver the support and services that they need. And we are not afraid to invest in these areas either – the recent financial investment made in developing and delivering BIM training, in conjunction with the BIM Academy and the University of Northumbria is a perfect example of this. It allows Members to take advantage of much needed quality training at a really affordable cost. In terms of our recognition at the operator level, this is increasing all the time and when our Members tell us they have won business as a result of being a ceda Member it’s really pleasing.”

Mason cites the volume and quality of their technical provision too, “The guidance documentation that we are producing has been great. It’s tangible, coal-face, solution providing, best-practice information that has been recognised at every level of the supply-chain. ‘Connecting our Industry’ isn’t just a fluffy strap-line, it’s a mission.”

The ceda membership now totals 114 companies, who boast a combined annual turnover exceeding £650 million, 49 of the best equipment and services suppliers are involved as Partners and direct engagement with end-users, operators and customers increases all the time.

“We have created a good foundation to build on but that’s all we have done.” concludes Mason. “We are well on course to deliver our 2022 development plan with projects that will change the face of the industry.”