ceda Associates, Academy Leasing, the specialist asset finance provider to UK businesses, has announced that its parent company 1pm plc has rebranded to Time Finance plc. As such all companies within the Aim listed 1pm Group, including Academy Leasing, will be renamed under the Time Finance brand.

The rebranding reflects the evolution of the business over a number of years, culminating in the recent completion of its buy and build acquisition strategy which has resulted in a portfolio of seven lending and broking businesses. The change to Time Finance supports the strategic objective of becoming a recognised force within the alternative finance market.

Carol Roberts, Head of Asset at Time Finance comments: “As an ambitious and forward-thinking business, now is the right time to rebrand our business and consolidate and strengthen our offering to UK businesses. Time Finance reflects who we are as a business today, as well as our ambition to become a recognised force for UK businesses seeking a fast and flexible choice of finance to support their growth.”

Time Finance is committed to ensuring that UK businesses and their owners can access a multi- product range of funding solutions from Asset Finance to Invoice Finance, Loans and Vehicle Finance to support their growth plans. At a time when businesses are being tested to the limit with the Covid-19 crisis, the ability to maintain a healthy cashflow, safeguard jobs, and continue with projected growth plans, is being felt more acutely than ever.

As Carol continues: “At Time Finance we understand that running a business is challenging and funding can mean the difference between standing still or achieving growth. Businesses need to feel confident about their financing in a market where accessing finance isn’t as easy as it could be. As a finance provider we are committed to solving their needs through our range of financial solutions by offering the right solution at the right price, whatever the size of business. This is positive news for our clients and our business partners as we work together to deliver a more comprehensive solution to the needs of UK business”.