Electrolux Professional launches new brand and fully integrated offer for the hospitality industry at Host 2019

ceda Platinum Partner, Electrolux Professional – the OnE global player in Food, Beverage and Laundry – prepares for an historical attendance at Host – the leading exhibition in the hospitality and catering industry. The new Electrolux Professional brand will be launched and new and exciting products will be on stage – represented by the SkyLine Cook&Chill, SpeeDelight, and the brand new Beverage offering.

At the Host exhibition (18 to 22 October 2019 in Milan) Electrolux Professional is officially introducing the new Electrolux Professional brand, replacing the Electrolux logo. The new brand identity is still recognized but has a clearer positioning creating an improved orientation for customers. It also demonstrates that Electrolux Professional is the OnE global business partner under one brand.

Alberto Zanata, President of Electrolux Professional commented: “This edition of Host promises to be an historical attendance for the company, being the right stage to present some of our latest champions. In addition, our new brand will support us in our work to be the OnE trusted partner offering a full set of best-in class products and superior customer care and innovation. And to make their work-life easier, more profitable – and truly sustainable every day”.

The mission on stage
Electrolux Professional will take center stage to demonstrate its core values and identity, offering delegates an immersive experience of the company mission to make the customers’ work-life easier, more profitable and truly sustainable every day.

Indeed, this year’s exhibition will allow Host visitors to find out why and how Electrolux Professional aims at being the OnE trusted partner for customers, managing all their operations and creating the ultimate business value for them, over a lifetime:

– integrating a wide offer for Food, Beverage and Laundry under one brand;

– leading the way in designing solutions with sustainability and human centric approach at heart, so that they are easy to use, maintain and service, but also productive, efficient and reliable;

– helping customers to increase productivity thanks to a web platform to manage their entire operations: products and services will be connected, so that their performance will be visible via real-time access to data; moreover, customers will have one contact point for a lean and effective service.

Ultimately, ergonomics will be on stage. Electrolux Professional is aware that chefs can get the most out of ergonomically designed kitchen appliances in terms of profitability, streamlined flows, and quality of the workplace. At Host, the company will showcase its pioneering 4-star ergonomics certified by ErgoCert, a certifying institute that tests products to assure they meet the highest ergonomic standards.

The innovation on stage
SkyLine – the new ovens and blast chillers range – will be the flagship for all the chef live demos on the booth. Based on the combination of smart technology and human-centered design, SkyLine is born to set a new bar in the Cook&Chill, and in the overall professional kitchen business.

The unique SkyDuo allows the oven and the blast chiller to be synchronized and communicate with each other, thus making the work-life in the kitchen leaner, getting always top food quality with the highest productivity.

SpeeDelight – the high speed cooking solution designed to deliver a variety of tasty grab-and-go dishes more than 3 times faster than traditional appliances – will be on stage highlighting the business opportunity created by delivering trendy menus at record speed, from breakfast delights to dinner gourmet – all around the clock.

Attendees will be the first in the world to experience the recently launched range for Beverage: a wide portfolio of professional appliances for hot, chilled and frozen beverages, as well as soft-serve ice cream. With this new offering, Electrolux Professional is able to provide a full inclusive offer to its customers.

Visit us at Host: 18-22 October – Hall 2, Booth L32 M23