ceda Platinum Partner Mechline helps operators build customer confidence during the pandemic
ceda Platinum Partner Mechline helps operators build customer confidence during the on-going Pandemic.
Ceda Platinum Partner Mechline Developments, manufacturer of HyGenikx air and surface sterilisers, has launched a Customer Confidence Campaign to support operators in getting customers safely back into venues. All HyGenikx units now come supplied with a HyGenikx sticker, to show customers when a venue is going that extra mile to look after their safety and well-being.
Commenting on the new initiative, Kristian Roberts, Marketing Manager at Mechline said:
“The HyGenikx range has already proved very popular with restaurants, cafes, bars and hotels across the country who have supplemented their own rigorous manual cleaning regimes with the 24/7 protection HyGenikx offers against bacteria and viruses, in the air and on surfaces.
“As HyGenikx is wall-mounted, compact and works quietly, most customers don’t even notice it’s there, and therefore aren’t aware of the safety benefits it brings. The HyGenikx sticker can be displayed front of house–in windows, on doors, on walls or menus—to provide added reassurance to prospective diners that the venue is taking an important extra step to make its operation as safe as
possible. With the sticker displayed we hope it will help give customers the confidence to eat inside venues again, safe in the knowledge that advanced hygiene technology is installed there. The sticker also acts as a portal to more information, as it features a QR code that will take diners to a landing page explaining the benefits of HyGenikx.”
In the current climate the campaign acts as an important sales aid for distributors, providing them with a more complete package to offer operators. The customer confidence campaign works alongside HyGenikx to highlight to, and reassure, the public that a food service establishment takes their safety and well-being seriously. The current survival of any operator is not only challenged with the physical fight against the spread of infection but also the psychological fight to instil confidence in diners to eat out.
It’s clear from the comments of wide variety of restaurateurs and operators that the protection HyGenikx offers is making a positive difference to their business:
“I wouldn’t hesitate to recommend HyGenikx to other foodservice or hospitality businesses as it is the ideal complement to manual cleaning. It helps to protect customers and staff, extends the shelf life of fresh produce and provides additional reassurance so our industry can move forward with confidence and return to some kind of normal.”
Cyrus Todiwala OBE DL, Owner Café Spice Namaste
“Reopening after lockdown, we knew we had to adapt to a new normal, add in extra safety measures, and align with the changed mindset of customers. HyGenikx sounded like a great safeguarding solution to complement our increased cleaning procedures. As it can work all day it is constantly killing airborne and surface viruses and bacteria.”
Sean Donkin, Managing Director at The Inn Collection Group
The technology within HyGenikx is proven to inactivate viruses, including coronaviruses, by using a unique combination of UVC, PCO and trace ozone to destroy these microorganisms. Studies have shown that this technology is effective against SARS-CoV, a virus from the same family as the current, COVID-19, coronavirus strain (SARS-CoV-2). It works by damaging the genetic material of viruses so that they can no longer function or reproduce, rendering them harmless. The HyGenikx technology has also been shown to significantly reduce the presence of MS-2 coliphage (a surrogate for Norovirus) both in the air and on surfaces. MS-2 is a non-enveloped virus that is more difficult to eradicate than lipid-enveloped coronaviruses, such as SARS-CoV-2.
Together with regular handwashing, frequent cleaning, and social distancing, HyGenikx can help prevent the spread of harmful coronaviruses and reduce the risk of infection. HyGenikx models start from as little as £289, require no training to use and no costly installation as they simply plug into a standard socket and consume very little energy, requiring only 9-13 watts.
The HyGenikx range has models to suit every application, from food preparation areas, cold rooms, and front of house, to washrooms, refuse areas and beyond. For further information on HyGenikx please go to www.mechline.com/hgx
ceda stalwart Peter Galliford announces retirement from Association
ceda stalwart Peter Galliford announces retirement from Association
It was announced at the recent Annual General Meeting (AGM) that Peter Galliford, who has played an integral role in evolving the association to the voice of the industry it has become today, will be retiring from his position on the Board after nearly 20 years of dedicated service.
Many of ceda’s Chairs over that time were all keen to express their gratitude for Peter’s immense contributions.
Jack Sharkey, owner and Managing Director of Vision CK and former ceda Chair comments:
“Peter has been an incredible colleague. He is always considered in his thoughts, concise in his communication, decisive in his actions and completely accepting of diverse or differing thoughts and opinions. Peter has contributed to almost every aspect of the development of ceda but it is the development and growth of our Annual Conference for which he will be most remembered. Peter has guided the CEDA Conference to become an event that attracts more than 350 key Industry figures, with a Business Day speaker programme that is second to none.”
This view was seconded by Mark Drazen M.D. of Caterware, who adds:
“Peter’s hard work preparing the business content of many Conferences changed the game and elevated “Conference Friday” to new levels that will be hard to follow.”
Iain Munro, also praised Peter saying:
“Peter gave me great support during my time at ceda. I found him impartial in his approach, representing ceda suppliers and partners without bias. Both should be very thankful for the time invested by Peter in helping to make ceda what it is today. “
Meanwhile Peter Kitchin, Managing Director of C&C Catering states:
“Peter joined the ceda Board when I did 19 years ago. Thank you for your tireless work, dedication and friendship.”
Mark Kendall, Commercial Director of the buying consortium Cedabond comments:
“Peter’s contribution to ceda has without question been exceptional. I am sure he will be missed by the whole ceda community.”
Present day Chair of ceda and Director of Crystaltech Derek Maher was keen to highlight the character of Peter, commenting:
“In 2018 Peter cycled with a trailer in tow from John O’Groats to Lands End, which shows the level of dedication to a cause. In his almost 20 years as both a ceda Council member and Director, Peter has maintained that level of commitment and dedication to the association. One of his parting comments was “I’m always here if you need me,” which will certainly stay with me.”
It seems fitting that the final comments come from Peter himself, who proudly comments:
“It has been a great privilege to have served for so very long, especially coming from ‘the other side’! Over the last 19, nearly 20 years, I’ve had the pleasure of working with many wonderful, like-minded individuals who give their time and dedication freely. Many of these colleagues have become lifelong friends, creating a unique camaraderie that I deeply cherish. In reflecting on this journey, I also acknowledge the dynamic changes our industry has seen, such as the rise of digital platforms like kasyno online, which have redefined how we connect and operate. Thank you all, especially the ceda board, past Council members, and to Adam, Fiona, and Peter, for their unwavering support.”