RATIONAL UK: Customer Experience Centre

TAG acted as principal designer and project manager, supporting RATIONAL UK with a full turnkey refurbishment. Designing a multi-zone open plan space with a coffee & bar counter, breakout area, and a cooking & demonstration zone.

Our scope included everything from initial conceptual interior design sketches to strip-out and full on-site build, including the installation of RATIONAL equipment itself.

It was our application of ideas and new concepts which has provided RATIONAL with a unique space, to stand out from the competition and help create an immersive experience.

TAG achieved and surpassed everything RATIONAL UK set out in the brief and more, without any compromises! It was a fantastic collaboration between ceda Members; one a leading manufacturer of advance cooking systems and another, a well-established and respected distributor. Overall, TAG’s meticulous planning, design expertise, and project management skills transformed RATIONAL UK’s demo kitchen into a state-of-the-art space that effectively showcases their brand and capabilities.