Adding to its extensive list of Master Distribution Partners (MDP), ceda Approved Partner First Choice Group is proud to announce that it has become an official approved supplier of OEM water filters from leading brand, 3M™.

With over 60% of businesses in the UK being impacted by limescale, the 3M™ range combines multiple technologies developed over many years of experience in the foodservice sector, to remove the unwanted impurities found in water. Protecting valuable beverage equipment, including the latest coffee and hot beverage units, 3M™ water filters have been found to improve customer satisfaction and generate repeat business by delivering of high quality hot and cold beverages.

In addition to the hot beverage range, First Choice stock list includes 3M’s ice machine and cold beverage equipment specific filters, it is clear that great water makes great ice, and that is why the filters help, by removing excess sediment, inhibiting the build-up of scale and ultimately reducing downtime of your machine. Leading to significantly better looking and tasting ice, customers can enjoy their drinks just how you intended to serve them.

When it comes to cold beverage equipment, not only do unwanted particulates significantly reduce the service life of expensive cold beverage equipment, but they can also have a detrimental effect on the look and taste of the customer’s beverage. The 3M™ Water Filtration products are available to suit a range of cold beverage needs, including carbonated systems, high flow rate pumps and even to suit the quality of a site’s local water supply.

Alternatively, the 3M™ ice machine specific filters have been created to keep your ice machine in top condition, crucial to maintaining efficiency and to give customers the very best chilled beverage experience. The 3M™ range is suitable for many of the most popular cuber, flaker and nugget machines on the market, they have been proven to reduce waterborne bacteria by 99.9%* and they can significantly reduce the corrosion caused by residual chlorine and scale build-up.

As a complete one stop solution, First Choice Group is the UK’s largest stockist of OEM spare parts, providing customers with direct access to thousands of genuine products from hundreds of leading equipment manufacturers at competitive prices. With our logistical solutions including same day dispatch (on orders placed before 7pm) and next-day delivery as standard for mainland UK orders, tailoring our service to meet the specific demands of the foodservice industry.

In addition to purchasing 3M™ Water Filtration products using its ecommerce website, customers can harmoniously shop from any location by using the First Choice Catering Spares app, with features including intuitive text, voice search, 360° images, and fast, secure checkout facilities.

On the announcement, Steven McLaren, Head of Manufacturer Partnerships at First Choice Group commented:

“We are delighted to be working with 3M™ Water Filtration as their official distributor to the Foodservice market.  Not only does this give direct access to a much more competitively priced product range, which will benefit our customers, but we also have direct access to the knowledge professionals at 3M™ and the fantastic distributor support they provide across many areas. We look forward to a partnership where we both develop positively through 2021 and beyond.”

Confirming the latest partnership with First Choice Group, Cheryl Thomas, Channel Manager at 3M™ explains:

“It is crucial for 3M™ that we have confidence in the quality of our supply chain, the First Choice Group allows us to enhance our offering using their state of the art ecommerce capability along with their technologically advanced mobile app.  Our customers can quickly and efficiently purchase water filters from our ranges including, ice, cold beverage, coffee, espresso, hot and cold water knowing the level of technical knowledge and customer service offered by the First Choice Group is exemplary.”

First Choice Group prides itself on our award-wining customer service, the ease of access to the necessary technical and supporting documents and of course, our commitment to offering our customers the best, genuine OEM spare parts. The partnership with 3M™ allows it to give direct access to the company’s Water Filtration products, including same day dispatch and next day delivery as standard (on orders placed before 7pm weekdays), whilst ensuring access to resources including supporting documents and technical information. So, whether you are an operator looking for a one-off water filter purchase for your kitchen, or you are a service engineer looking to stock your van with essential stock for PPM visits, First Choice Group are here to help.

*As tested with E. Coli ATCC (11229). Tested and verified by manufacturer’s laboratory.