ceda has fully rebranded with the double aim of increasing business profile for its members and partners, and also appealing directly to foodservice and hospitality operators looking for outstanding design, installation and service relating to kitchen and front-of house projects across all sectors.
“ceda members, ceda partners, end-users, operators and other industry colleagues have all expressed congratulations and endorsement for the whole rebranding project, as well as the final outcomes. The Commercial Kitchen Show gave us a fantastic platform to launch and the feedback from the operators who attended that show was really excellent.
“The process has taken months of research within our trade body, working with a dedicated branding agency and also talking to a host of operators across multiple sectors in foodservice to assess our old brand, profile and to develop something that shows the connecting professional service our members offer to deliver outstanding projects like those from our 2017 Grand Prix Awards in the Design Gallery at Commercial Kitchen.
“The branding includes new ceda logos dedicated to foodservice and hospitality and also to the design, equipment and service offered by members. We really do connect our Industry and we look forward to making a huge success of the new branding,” comments Adam Mason, ceda director general.
The new branding is already evident in the ceda website www.ceda.co.uk and will feature in a range of marketing campaigns later in 2017 and into 2018 that will reach out across all sectors interested in foodservice and hospitality projects and equipment.